Mateína is a brand offering energizing yerba mate drinks inspired by South American traditions.
Client: Mateína
Agency: Sharma Brands
Role: Email Graphic Designer
Project Details: Updated key email flows—including the Welcome Series, Abandoned Browse, and Abandoned Checkout—and designed campaign emails in U.S. English, Canadian English, and Canadian French. Created and refreshed promotional pop-ups in Klaviyo with support from marketing coordinators to drive product launches and limited-time offers, ensuring a cohesive experience across touchpoints.
Extended Team: Erika D’Alfonso, Chandler Olson, Yago Rodrigues